Cision has allowed me to reduce tasks that take me away from pitching. It also helps with creating efficiencies for small teams like myself.
In addition to being transparent about the products themselves, companies are expected to be transparent in their values and the way they do business. Authenticity is key. So the question remains: Where is the best place to be transparent?
According to our recent survey with PR Week, 77 percent of CMOs and CCOs believe that comms can do a […]