Big Data creates big brand-building opportunities. Do you know how to use it effectively?

It’s as easy as tapping into social media intelligence and doesn’t require an additional investment in IT resources.

Join Heidi Sullivan of Cision and Mike Maziarka of Visible Technologies for a 30-minute webinar on Wednesday, November 19th at 2 p.m. ET that explores the basics of Big Data and how to leverage it to positively impact your brand. This fast-paced online session will cover key topics, including:

  • How big is Big? A practical definition of Big Data
  • Useful sources of Big Data, including social networks, brand trackers, market research surveys and more
  • Tools for making sense of Big Data, including text analytics, trend analysis and clustering
  • How to make the most of Big Data with limited time and resources


About MXGroup Admin

Cision’s award-winning dashboard helps communicators and PR pros target their pitches to the right influencers, connect with audiences, monitor coverage and measure campaign results.

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