In the 1960s and 70s Prime Minister Pierre Trudeau’s words and actions became synonymous with Canadian identity and bringing in such vast quantities of headlines that reporters dubbed it Trudeaumania, a play on Beatlemania sweeping North America at the same time. Fast forward 45 years and the Trudeau craze is back, this time on social media and with the younger man of the family, new Prime Minister Justin Trudeau—Pierre’s son.

TrudeaumaniaWhat does Trudeaumania 2.0 look like?

Justin Trudeau has been called everything from a lightweight to a rock star and is currently on a favourability honeymoon in Canada with a poll by Ekos Research suggesting that more than 70 per cent of the population is satisfied with the election result. Using Cision’s social media monitoring tools we’ve tracked the new Prime Minister’s rise in popularity over the past five months to get a clear sense of how big of an effect Trudeaumania could have on the world. Since the election he’s been mentioned more than 325,000 times on Twitter and Instagram giving him a potential reach of more than 1.128 billion people, if every follower of each person who mentioned Trudeau read the message.

National share of voiceFurthermore, his Twitter follower count has increased by 62.4 per cent to more than 1.1 million since in August. This isn’t just a bump from taking office either. Outgoing PM Stephen Harper failed to breech one million followers despite nearly a decade in power.

Global popularity

Beyond social media, Trudeau makes headlines wherever he goes. During November’s APEC Summit in the Philippines, residents voted Trudeau the #APECHottie beating out Mexico’s President Enrique Pena Nieto for the unsolicited prize of Most Attractive Politician in Attendance.

Then on November 26, the BBC featured Trudeau on its current affairs television show News Night, one of the network’s most popular shows with a typical viewership of close to 600,000 United Kingdom residents.

The interview itself has more than 100,000 views on YouTube, generating 781 likes and more than 1,000 comments.

Just four days later while at United Nation’s 21st Conference of Parties (COP21) held in France, he announced in a well-documented speech that, “Canada is back my friends.”  On that day alone Trudeau received more than 10,000 social mentions and headlines in major publications like the Globe and Mail, The Toronto Star and the New York Times.  While close to 75 per cent of the messages mentioning Trudeau originated in Canada, Americans held 12 per cent of his share of voice followed by the United Kingdom with six per cent.

Time will tell if that momentum and Trudeaumania will continue around the world.

Want to learn more about how we monitor personalities? Read our Guide to Social Media Monitoring today!

About James Rubec

James Rubec is a data geek, a former public relations lead and journalist with a love of content and advocacy. Ask him anything @JamesRRubec and be sure to follow @Cision_Canada

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