By Dena Jackson, @denajackson and Mira Blumenthal, @mirablu

Start your 2014 off with some PR focused water-cooler material. We’ve come up with a solid list of books that discuss how to write, think and analyze like the pros. These books provide insight on writing powerful pitches, strengthening your social media strategy, analyzing campaign results and defining best practices for your team.

Any must-read books on your list? Let us know in the comments. 


Book 1 A

Epic Content Marketing

by Joe Pulizzi

Tips for how to tell your brand’s story and engage your audience subtly but effectively.







Book 2 McGowan       

Pitch Perfect: How to Say it Right the First Time, Every Time

by Bill McGowan (April 2014 release)

Learn how to say the right thing, at the right time, to the right person.







Book 3 Davis

Tales: Five Rules for Coping with Crises in Business, Politics, and Life

by Lanny J. Davis

Straightforward tips for how to handle large-scale PR scandals and how to learn from your mistakes







Book 4 A


Youtility: Why Smart Marketing Is About Help Not Hype

by Jay Baer

Cut through the clutter and stand out from your competition with essential tips for creating life-long relationships with your customers. 

Save the date, see Jay Baer live in Toronto Feb 27th






Book 5 Berkun


The Year Without Pants: and the Future of Work

 by Scott Berkun

Gain insider information about the business structure of the website building platform everyone uses.




About Dena Jackson

With a seasoned background in theatre, travel and PR, Dena is the Manager of Analysis Services on the Cision team. Having worked in both consumer and entertainment PR, Dena has a strong knowledge of the communications industry. She is a food, wine and travel blog addict and loves photos diaries. An avid performer and skillful chef, Dena has an undergraduate degree from Queen’s University and a post graduate certificate in public relations from Ryerson University.

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