Kudos to Canadian fashion designer Smythe for doing a fantastic job celebrating our rich heritage. Two short films created by Toronto creative agency Open, directed by Christina Hodnet (Sons & Daughters) and with music by Apollo mix fashion with a bit of cinematic art and gore.

Their vignette-style commercials live-up to their campaign tagline – “Make Anything Spectacular”.

Here’s hoping they recieve plenty of well-deserved social amplification!

About Julie Geller

Julie Geller has more than 12 years of experience in digital marketing, and her specialties include strategic planning, online communities, content marketing , social media governance models, reporting and stakeholder management. She recently joined Cision Canada as VP, Marketing to pilot the company’s social and digital initiatives and establish its online voice. Julie is also a lover of highly caffeinated coffee, quirky Yelp reviews and a self-confessed content gold digger with a passion for the online social space.

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