The sun is shining in mid-July, patios are full of summer revellers. What does Apex PR do to help Walmart Canada attract the attention of journalists to the brand’s holiday décor collection? Decorate an entire home with Walmart products, setup a snow-machine on its back porch, bake some gingerbread, and invite 35 journalists throughout three days to come experience it.

See how Apex has helped one of Canada’s largest retailers connect with journalists and land its products in gift guide pages this year:

Make this holiday season one your clients will remember with more coverage than in year’s past. Read Cision’s 2016 Holiday Pitching Kit today!



About James Rubec

James Rubec is a data geek, a former public relations lead and journalist with a love of content and advocacy. Ask him anything @JamesRRubec and be sure to follow @Cision_Canada

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