With the first Canadian election debate behind her Green Party Leader Elizabeth May’s social media mentions have dropped considerably, from our last review. Meanwhile commentary on the Mike Duffy Senate expenses trial and Nigel Wright’s testimony as well as a series of policy announcements have kept Prime Minister Stephen Harper and the Conservative Party on top of mind. Using the Cision Social Edition we are monitoring the party leaders and election hashtags to track how many mentions each party receives. The first graphic shows total mentions across all four parties, you can see Harper and the Conservative Party are mentioned in more than 30 per cent of social media mentions.

Election at a glance

Trudeau’s stardom has benefits.

This week Harper announced proposed new investment in policing, imposing travel restrictions to nations with purported ties to terrorism and a pledge to collect data on foreign home buyers who invest in property in Canadian cities. Despite this, Justin Trudeau, Liberal Leader, receive almost 2,000 more followers than the incumbent Prime Minister in the last seven days.

Stephen Harper, Twitter Followers @PMHarper / @premierministre

August 7, 9:00 a.m.  880,224

August 14, 9:00 a.m.  886,260

Net gain: 6,036 followers


Justin Trudeau, Twitter Followers @JustinTrudeau

August 7, 9:00 a.m.  704,241

August 14, 9:00 a.m.  712,215

Net gain: 7,974 followers


Thomas Mulcair, Twitter Followers @ThomasMulcair

August 7, 9:00 a.m.  151,979

August 14, 9:00 a.m. 156,280

Net gain: 4,301 followers


Elizabeth May, Twitter Followers @ElizabethMay

August 7, 9:00 a.m. 164,359

August 14, 9:00 a.m. 168,083

Net gain: 3,724 followers 


Follow Cision Canada on Twitter for our continued analysis of the social media conversation of this year’s election.

About James Rubec

James Rubec is a data geek, a former public relations lead and journalist with a love of content and advocacy. Ask him anything @JamesRRubec and be sure to follow @Cision_Canada

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