For the second week in a row Prime Minister Stephen Harper and the Conservative Party of Canada are the most talked about party and leader on social media, but not in a good way. As we saw from our last review, the party’s critics are louder than their supporters in regards to the Senator Mike Duffy trial expenses fraud and bribery trial. This controversy has expanded with new allegations of that Harper’s current Chief of Staff Ray Novak, knew of a $90,000 cheque written by Nigel Wright to cover Duffy’s purportedly inappropriate expenses.


Witnesses from the ongoing trial including Duffy, Novak and Harper’s former Chief of Staff Nigel Wright are among the most commons names used in relation to the Prime Minister.



Last week’s most popular social posts including the Prime Minister have been attacks by his opponents and memes created from a off colour moment where a Conservative supporter shouted obscenities at television reporters calling them tax cheats and liars. The New Democratic Party Leader Thomas Muclair’s attack on Harper’s screening of election event attendees was the most shared Tweet on social media.


Trudeau’s Second Week at the Top

Liberal Leader Justin Trudeau continues to increase his following at a greater rate than the Prime Minister collecting 1,576 new followers this past week. Announcing policies on work-life balance for mothers and fathers as well as reinstating live time pension benefits for Veterans has helped bolster Trudeau’s social reach. Both Mulcair and Green Party Leader Elizabeth May are far behind with fewer than 400,000 followers between them, earning new ones at half the rate of the Conservative and Liberal leaders. Here’s a breakdown of the followers for each leader:

Justin Trudeau (@JustinTrudeau)

August 7, 9:00 a.m.  704,241

August 14, 9:00 a.m. 712,215

August 21, 9:00 a.m. 719,095

Net gain: 8,332 followers


Stephen Harper (@PMHarper / @premierministre)  

August 7, 9:00 a.m.  880,224

August 14, 9:00 a.m.  886,260

August 24, 9:00 a.m. 893,016

Net gain: 6,756 followers


Thomas Mulcair (@ThomasMulcair)

August 7, 9:00 a.m.  151,979

August 14, 9:00 a.m. 156,280

August 21, 9:00 a.m. 159,998

Net gain: 3,718 followers


Elizabeth May (@ElizabethMay)

August 7, 9:00 a.m. 164,359

August 14, 9:00 a.m. 168,083
August 21, 9:00 a.m. 170,358

Net gain: 2,275­­ followers 


We are heading into the fourth week of the election campaign and trends are beginning to form. Check back Friday week for a thorough analysis of how the parties are engaging with their followers and our recommendations for how they improve their digital campaigns.

About James Rubec

James Rubec is a data geek, a former public relations lead and journalist with a love of content and advocacy. Ask him anything @JamesRRubec and be sure to follow @Cision_Canada

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