**This post was originally written January 14, 2016 by James Rubec; it has been updated to reflect 2016 data**

While PR pros are focused on strategies involving influencer marketing, user-generated content and livestreaming, it’s still difficult to argue against the power of a top-tier Canadian daily. Newspapers Canada collects audit information on paid and free circulation from thousands of Canadian publications and releases a report each year identifying which papers reach the most readers. This list represents the audited circulation from 2016, 2017’s data will be released in the summer.

To help you find direct 2017 media outreach or promotional campaigns here are Canada’s widest read print newspapers:

Top 20 Publications Print / Digital Average Weekday Circulation

Rank Paper Name Region Circulation
1 The Globe and Mail National 323,133
2 Toronto Star Toronto 308,881
3 La Presse* now digital except Saturday Montreal 279,731
4 Le Journal de Montréal Montreal 231,069
5 24 Hours Toronto Toronto 213,143
6 Metro Toronto Toronto 204,840
7 National Post National 186,343
8 Journal Metro Montreal 172,002
9 Le Journal de Québec Quebec City 150,248
10 Montreal 24 heures Montreal 150,239
11 The Vancouver Sun Vancouver 133,329
12 The Toronto Sun Toronto 119,048
13 Metro Vancouver Vancouver 113,500
14 The Spectator Hamilton 113,052
15 The Province Vancouver 112,115
16 24 Hours Vancouver Vancouver 111,479
17 Calgary Herald Calgary 107,954
18 Winnipeg Free Press Winnipeg 101,229
19 Ottawa Citizen Ottawa/Gatineau 93,277
20 The Edmonton Journal Edmonton 91,776


Derive true value from your earned media strategy by reading our latest white paper, The Five Truths of Modern Media Targeting, today.

About Melissa Meyer

Melissa Meyer is Cision’s Manager of Community and oversees Cision’s online customer community, Cision City. She has over 5 years’ experience in PR, writing, community and social media management. You can find her chatting about all thing PR, pop culture and basketball @_MelissaMeyer

Read previous post:
Can Google Really Help You Find Influencers?

In the fast paced world of PR and communications, Google is a quick solution to most things. It will render...