Strategy

How to Drive Sales via PR

Your company is about to launch a new product or service. It’s been in the works for months, maybe years. […]

Why listening is the key to social media success

StrategicAmpsersand Inc. It’s true. Listening is the most important part of your social strategy. Listening is even more important than […]

Filtering Your Monitored Coverage

By Robert Antolin, @robertantolin You have started your monitoring services, and news has started flowing into your CisionPoint account. Now […]

Free Webinar Recording: Government 2.0

Creating a government social media strategy can be challenging. Public sector industries often struggle to adapt digital mediums to their […]

The Walled Garden and the Metrics Conundrum

By Julie Geller, @juliegeller “How many times is my brand mentioned across the social landscape?”  “Why can’t I find all […]

Which social platforms are right for your brand?

By Jennifer Rideout, Consultant, StrategicAmpsersand, Inc. In my first blog I discussed the fallacy of followers – the focus on the […]

Does Canada Need a Rebrand?

Interview with Bruce Mau Design By James Breen, @JamesWBreen and Mira Blumenthal, @mirablu Tourists often associate Canadians with beavers, back bacon, ice […]

Finding Influencers in the Canadian Market

By Julie Geller, @juliegeller A flurry of headlines over the past few months about agency exits from Canada is giving […]

Tagging Monitoring Coverage

By James Breen, @jameswbreen Need to categorize your coverage? Cisionpoint has the ability to tag every piece of media coverage […]

Make Pitching by Email Easier

By James Breen, @JamesWBreen With CisionPoint, you can connect directly to the media without having to access your email. Try […]

Teaching CP as an Employable Skill – Centennial College [Video]

He’s known as @Toronto_PR_Guy, on twitter, but to his students, he’s one bustling PR professor. Barry Waite is the Program Coordinator […]

Navigating Cision’s Influencer Lists

By James Breen, @jameswbreen Identifying key influencers in the media can be difficult. Contacts can often change positions and you […]

Strategy vs. Tactics

By Julie Geller, @juliegeller There’s an ongoing debate between social media practitioners and clients about the proposal process: When’s the […]