state of the media

What Journalists Are Saying About News Releases & Multimedia

When PR pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities [INFOGRAPHIC]

Dx3 2016: Death of Media’s Church and State With Ron Tite

Ron Tite the CEO of content agency the Tite Group. presented his argument that when Post Media forced its papers to endorse Stephen Harper in the 2015 election, the papers dropped the gauntlet in a war for our attention.

Journalists Missing the Story on Influencer Marketing

It’s becoming common practice for brands to pay content creators for tweets, Instagram posts and blog articles, but Cision’s 2016 State of the Media report shows that most journalists aren’t aware of influencer marketing. Or for those that are, it doesn’t seem to be a priority.