state of the media
Apr 26, 2017
When PR pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities [INFOGRAPHIC]
Mar 3, 2016
Ron Tite the CEO of content agency the Tite Group. presented his argument that when Post Media forced its papers to endorse Stephen Harper in the 2015 election, the papers dropped the gauntlet in a war for our attention.
Feb 24, 2016
It’s becoming common practice for brands to pay content creators for tweets, Instagram posts and blog articles, but Cision’s 2016 State of the Media report shows that most journalists aren’t aware of influencer marketing. Or for those that are, it doesn’t seem to be a priority.