Social Media Ref

The Women of Influence [Video]

Highlights from our Social Media Ref event: The Women of Influence Panelists: Charmain Emerson, VP Marketing, French Connection Canada, @FCUKCA Jen […]

The Changing Nature of Influence [Video]

Highlights from our Social Media Ref event: The Changing Nature of Influence. Panelists: Matt Juniper– Senior Account Executive, Praxis PR, @mattjuniper […]

What can Brands do to get More Engagement with Gen Y?

Is being authentic enough for Gen Y? Or do brands need to do more? Our social media ref panelists weigh […]

Balancing Selling and Content on Digital Channels

What is the website for anymore? How do you balance selling and creating content on digital properties? Our social media […]

Engaging Gen Y: Social Media Ref Takeaways

Want to hear some of the highlights of the Gen Y social media ref?  Watch the video below: Panelists: Jodie […]

Balancing different types of Branded Social Content

How do you balance user-generated content, curated content and branded content? Is there a way to push branded content without being too […]

Pros and Cons: Associating an Influencer with a Brand

Panelists at the Social Media Ref measure pros and cons of associating an influencer with a brand. Panelists:- Dre Labre- […]

Are Bloggers Journalists?

Panelists at our Social Media ref discuss how bloggers differ from journalists. #SMRef Panelists: Saul Colt- Principal, Kinetic Startup Innovations- […]