Social Media Monitoring

How Digital Media Predicted Election 2015

Using Cision Social Edition we monitored the conversation on Twitter and Instagram around four of the major national parties—Liberal, Conservative, New Democratic Party and the Green Party—as well as their leaders Justin Trudeau, Stephen Harper, Thomas Mulcair and Elizabeth May, respectively. In our measurement between October 15 and October 17, we found that our share of voice for the four national parties aligned within two and five percentage points of the actual result.

Benchmarking Social Media

Understanding what success means on social media can be elusive without creating a baseline for comparison first. Just because something didn’t go viral does not necessarily mean it didn’t make an impact and can be considered a success.

Election At-A-Glance:  Harper Under Fire

For the second week in a row Prime Minister Stephen Harper and the Conservative Party of Canada are the most […]

Election at a glance: Trudeau gains 7,974 followers

With the first Canadian election debate behind her Green Party Leader Elizabeth May's social media mentions have dropped considerably. Meanwhile commentary on the Mike Duffy Senate expenses trial and Nigel Wright's testimony as well as a series of policy announcements have kept Prime Minister Stephen Harper and the Conservative Party on top of mind.

6 Amazing Facts About #OSHEAGA2015

Montreal’s Osheaga music and arts festival is one of Canada’s most popular outdoor music events with over 135,000 attendees visiting Parc Jean-Drapeau between July 31 and August 2. This year was the festival’s 10th anniversary and to celebrate its continued success we monitored its popularity on social media and wanted to share what we found.

Rogers Cup Social Media Guide

Rogers Cup is Canada’s premier tennis event attracting hundreds of thousands of fans to events in Toronto and Montreal as well as millions watching from home. We used our social software to track the conversation on social media to find out who is talking about the tournament and what they are saying. You will also find a list of the top players’ social handles so you can follow along throughout the matches.

3 Lessons From the A-Team in Crisis Communication Planning

At first glance, they appear to be. Hannibal’s plans seem rushed, not planned or thought out. The plans, however, always feature a constant set of characters. They have defined roles and responsibilities. They can be relied upon to carry out their duties, which leads to the first point about crisis communication planning:

Measuring #CanadaDay

To help celebrate Canada day we tracked the conversation around the hashtag #CanadaDay and the most talked about topics are watching fireworks, family picnics & backyard BBQs

The Real Winners of the JUNO Awards

Last month’s JUNO Awards had Canada’s top musicians vying for the coveted statues. While record sales and a predetermined governing […]

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