Social Media Monitoring

Generating Leads From Social Conversations

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.  Back in June […]

How to Monitor An Entire Industry

Monitoring a whole industry is a natural expansion of your own brand tracking. Instead of just looking out for keywords or themes that include your company and its initiatives, you track what’s being said about your competitors, suppliers and other associated businesses.

BuzzFeed and VICE Don’t Need Mainstream Credibility

Last night, the Canadian Federation of Journalists held its first J-Talk panel since the election of Donald Trump at the TMX Broadcast Centre in Toronto. Between exhortations about the state of society, the three panellists, Jennifer Hollett, head of news and government at Twitter Canada, Craig Silverman, editor at BuzzFeed Canada, and Michael Gruzuk, director of news and digital content for VICE Canada (as well as host Simon Houpt, the Globe and Mail’s senior media writer), shared insights into businesses that a decade ago were pilloried as the D word ... disruptive.

Why Memes Matter: The Good, the Bad the Viral

Once you get beyond the idea that you actually own the rights to your content, lots of opportunities open up. Learn why memes matter to brands and marketers today.

3 Twitter Changes You Need To Know About

During the past three weeks Twitter began rolling out previously-announced changes to its platform and we want to be sure you how these updates can benefit your content marketing efforts.

3 Audience Engagement Secrets #2 Will Shock You

reaking through the Internet and finding viral success is like capturing lightning in a bottle, but content companies that do it well target people in three ways: by their location, by their generation and by emotional triggers.

How C2 Turned Real Life Experiences Into Social Media Gold

how do you provide an online audience engagement opportunities with such in-experiences like an adult-sized ball pit? Through multi-channel content distribution and a very large team utilizing the latest social media tactics.

4 Keys to Emergency Crisis Communications

Earlier this week we discussed how being honest, open and transparent is the key to success in communications. This becomes even more important when lives are at risk. John Reber, Director of Communications at Air Canada, saw this first-hand when Flight AC624 incident on March 29, 2015 at 11:43 p.m. EST.

How much does “trending” matter? #Elbowgate

Cision monitored the conversation around Bill C-14, as well as Bill C-16 a law meant to reaffirm anti-discrimination provisions of the Canadian Charter of Rights and Freedoms for transgendered Canadians and the now infamous #Elbowgate for the past seven days to find out what matters more to Canadians: some pushing and shoving in Parliament, or the rights of thousands of Canadians.

JUNO Awards 2016 Media Analysis

Cision monitored the social media conversations and online news hits surrounding the 2016 JUNO Awards from March 28 to April 4. Here's a look at the top conversations, news-making moments, and most popular performers from Canada's annual music celebration.

How Canada Views the U.S. Election

We know what Americans think about their election, but what about us Canucks?

2016 Canadian Auto Show Supercars Rule Social Media

Millennials are the fastest growing car-buying market and auto-manufactures are trying to piece together marketing methods that work.

How the Postmedia Cuts Went Viral

Learn how the Postmedia cuts went from an announcement about layoffs to a viral social media crisis.

Trudeaumania in 2015: New PM Reaches 1.128 Billion People

In the 1960s and 70s Prime Minister Pierre Trudeau’s words and actions became synonymous with Canadian identity and bringing in such vast quantities of headlines that reporters dubbed it Trudeaumania, a play on Beatlemania sweeping North America at the same time. Fast forward 45 years and the Trudeau craze is back, this time on social media and with the younger man of the family, new Prime Minister Justin Trudeau—Pierre’s son.

3 Valuable Lessons From the B2B Marketing Forum

For B2B marketers, the struggle is real. Presenting our products in a fun and sexy way sometimes doesn’t come as easily […]

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