Social Media Monitoring
May 18, 2017
This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Back in June […]
Dec 1, 2016
Monitoring a whole industry is a natural expansion of your own brand tracking. Instead of just looking out for keywords or themes that include your company and its initiatives, you track what’s being said about your competitors, suppliers and other associated businesses.
Nov 16, 2016
Last night, the Canadian Federation of Journalists held its first J-Talk panel since the election of Donald Trump at the TMX Broadcast Centre in Toronto. Between exhortations about the state of society, the three panellists, Jennifer Hollett, head of news and government at Twitter Canada, Craig Silverman, editor at BuzzFeed Canada, and Michael Gruzuk, director of news and digital content for VICE Canada (as well as host Simon Houpt, the Globe and Mail’s senior media writer), shared insights into businesses that a decade ago were pilloried as the D word ... disruptive.
Aug 10, 2016
Once you get beyond the idea that you actually own the rights to your content, lots of opportunities open up. Learn why memes matter to brands and marketers today.
Jun 29, 2016
During the past three weeks Twitter began rolling out previously-announced changes to its platform and we want to be sure you how these updates can benefit your content marketing efforts.
Jun 23, 2016
reaking through the Internet and finding viral success is like capturing lightning in a bottle, but content companies that do it well target people in three ways: by their location, by their generation and by emotional triggers.
Jun 15, 2016
how do you provide an online audience engagement opportunities with such in-experiences like an adult-sized ball pit? Through multi-channel content distribution and a very large team utilizing the latest social media tactics.
Jun 8, 2016
Earlier this week we discussed how being honest, open and transparent is the key to success in communications. This becomes even more important when lives are at risk. John Reber, Director of Communications at Air Canada, saw this first-hand when Flight AC624 incident on March 29, 2015 at 11:43 p.m. EST.
May 20, 2016
Cision monitored the conversation around Bill C-14, as well as Bill C-16 a law meant to reaffirm anti-discrimination provisions of the Canadian Charter of Rights and Freedoms for transgendered Canadians and the now infamous #Elbowgate for the past seven days to find out what matters more to Canadians: some pushing and shoving in Parliament, or the rights of thousands of Canadians.
Apr 5, 2016
Cision monitored the social media conversations and online news hits surrounding the 2016 JUNO Awards from March 28 to April 4. Here's a look at the top conversations, news-making moments, and most popular performers from Canada's annual music celebration.
Mar 25, 2016
We know what Americans think about their election, but what about us Canucks?
Feb 18, 2016
Millennials are the fastest growing car-buying market and auto-manufactures are trying to piece together marketing methods that work.
Jan 22, 2016
Learn how the Postmedia cuts went from an announcement about layoffs to a viral social media crisis.
Dec 9, 2015
In the 1960s and 70s Prime Minister Pierre Trudeau’s words and actions became synonymous with Canadian identity and bringing in such vast quantities of headlines that reporters dubbed it Trudeaumania, a play on Beatlemania sweeping North America at the same time. Fast forward 45 years and the Trudeau craze is back, this time on social media and with the younger man of the family, new Prime Minister Justin Trudeau—Pierre’s son.
Oct 29, 2015
For B2B marketers, the struggle is real. Presenting our products in a fun and sexy way sometimes doesn’t come as easily […]