Oct 11, 2016
It's important for C-suite executives to be in sync with the rest of their organization, including the corporate communications team. Here are three important ways in which C-level executives can support the efforts of the corporate communications team.
Jun 28, 2016
Keep the lights on by keeping your staff full and people trained. Otherwise, your brand’s version of downed power lines will become unmanageable.
Jan 13, 2016
There is little more controversial than the right to die and that controversy can be big news. Last February the Supreme Court of Canada legalized physician-assisted suicide for patients suffering from debilitating and painful conditions. The move made headlines with more than 500,000 shares on social media, making it 2015’s most shared news item according to the Globe and Mail.
Nov 17, 2015
Brands today aren’t just creating new products to drive commerce. Some are taking it a step further and building new infrastructure. What is your brand building?
Oct 15, 2015
Monday is Election Day and after the longest federal election campaign in Canadian history the electorate is already turning out […]
Jul 22, 2015
This is the third installment of the Pressure Tactics series where we share lessons communicators can learn by how governmental […]
Jul 16, 2015
Word choice matters and because of social media, they matter more than ever. Even a single story, editorial, or blog can help affect change in days rather than traditional regulatory paths that can take decades.
Jul 5, 2015
This is the second in a three-part series reviewing how organizations can use public relations to affect change. Communications can […]
Jun 25, 2015
In this three-part series we look at how organizations can use public relations to effect change. A well-researched report can […]