Pressure Tactics

How Assisted Dying Became the Most Shared Story of 2015

There is little more controversial than the right to die and that controversy can be big news. Last February the Supreme Court of Canada legalized physician-assisted suicide for patients suffering from debilitating and painful conditions. The move made headlines with more than 500,000 shares on social media, making it 2015’s most shared news item according to the Globe and Mail.

Pressure Tactics: 5 Communications Lessons From City Hall

This is the third installment of the Pressure Tactics series where we share lessons communicators can learn by how governmental […]

Pressure Tactics 2: Communications Lessons from Unions and Governments

This is the second in a three-part series reviewing how organizations can use public relations to affect change. Communications can […]