Jun 12, 2017
Advertising continuously renews itself. The difference today is that it will be audiences and influencers who disseminate those messages opposed to direct display advertising.
May 29, 2017
Gord Steinke is no stranger to the people of Edmonton, he’s anchored the local Global News 6 p.m. newscast for […]
Oct 24, 2016
It wouldn’t quite be accurate for me to write that “earned media is back,” because to many communicators, it never actually left. In fact, 81 percent of marketers view earned media as more than or equally effective as paid media.
Oct 11, 2016
It's important for C-suite executives to be in sync with the rest of their organization, including the corporate communications team. Here are three important ways in which C-level executives can support the efforts of the corporate communications team.
Aug 17, 2016
In advance of the holiday season magazine and newspaper editors are inundated by product samples and pitches. It is estimated that there are 4.1 public relations professionals for every journalist in Canada, so you can imagine how the ratio rolls up into editors. Use this checklist before shipping this season’s samples to ensure editors translate your products to media mentions.
Jan 7, 2016
Think it is hard getting your clients on TV today? Imagine what would happen if 15,000 broadcasters, show runners and other television professionals were out of a job and the companies they worked for out of business. New policies could be hurting the public relations industry.
Jul 22, 2015
This is the third installment of the Pressure Tactics series where we share lessons communicators can learn by how governmental […]
Jun 5, 2015
In the first two installments of our Proof Positive series we looked at the consequences of negative language and preventing […]
Apr 24, 2015
In addition to our writing talents, PR pros are good talkers–always have been. You see it in meetings and presentations. […]
Apr 22, 2015
Brace yourselves. There are 500 million tweets and 400 million Snapchats sent every day. Six billion hours of video are […]
Apr 17, 2015
If there is one lesson we can learn from Hollywood ( and know it’s not necessarily how to tell a […]
Apr 9, 2015
It started with the written word. And it’s long been said that, in addition to being organized and entrepreneurial, PR […]
Mar 27, 2015
People say we have only recently become visual storytellers, but look back to ancient cave drawings and you’ll see storytelling […]
Jun 11, 2014
This post originally appeared on the Reaching Out, the Broad Reach Communications blog on June 10, 2014. As an industry, public […]
Apr 29, 2013
By Kenneth Evans, Senior Vice President, APEX Public Relations After nearly 13 years in the public relations industry, one of my biggest […]