Aug 18, 2016
Leads alone mean nothing if you can’t turn them to sales. You might as well be talking about a city in the English county of Yorkshire. What leaders need to know about is revenue, return on investment (ROI)and which campaigns converted to generate both.
Jan 11, 2016
New cars might be able to park themselves but they have yet to become self-selling. Fortunately for manufactures, newspapers have proven to be valuable partners in this effort and public relations professionals have a lot to learn from that process.
Jun 16, 2015
Data can be a lot of things. It can be big, it can be consistent and most of all, it […]