PR Advice

ROI for Communications Pros Part 1: CRM Tools

Leads alone mean nothing if you can’t turn them to sales. You might as well be talking about a city in the English county of Yorkshire. What leaders need to know about is revenue, return on investment (ROI)and which campaigns converted to generate both.

What PR Pros Can Learn From Car Advertising

New cars might be able to park themselves but they have yet to become self-selling. Fortunately for manufactures, newspapers have proven to be valuable partners in this effort and public relations professionals have a lot to learn from that process.

How Data Wins in PR

Data can be a lot of things. It can be big, it can be consistent and most of all, it […]