Oct 4, 2016
Today, journalists share content across multiple channels and the story they tell differs on each of them. A multichannel approach can help you successfully execute your pitch. We look at what must be considered before sharing that multichannel pitch.
Aug 4, 2016
By bringing journalists and editors into a home over the better part of a work-week, Apex has provided deeper context than a traditional pitch — showcasing the beneficial message that Walmart Canada has a customer’s holiday décor needs covered. It also gives journalists the chance to create all of the social and video content they need and that a brand like Walmart craves.
Dec 16, 2015
We want to let you in on a PR secret: social media posts can produce major publicity for your brand. But how can you ensure success if reporters are still getting on the social media bandwagon?
Aug 19, 2015
Magazine editors don’t need a gift bag or an elaborately-designed PDF of your product pitch, says Tara Losinski, Assistant Managing Editor, Zoomer; they need images, product details and a unique story.
Mar 10, 2015
Pitching isn’t easy. Even PR professionals who painstakingly research contacts and outlets, write compelling copy, and persevere with follow-ups might […]
Oct 25, 2013
Get your story in the publications that matter by knowing the right people in the newsroom and how to contact […]
Mar 25, 2013
By Alyssa Sy de Jesus, PR Coordinator, Magnolia Communications Rejection is a natural part of the PR process, especially when it comes […]
Nov 29, 2012
What do Coldplay, the National Ballet and a Spanish bullfight have in common? This episode of The Influencers finds out, […]