Feb 1, 2016
Local news can be your secret weapon to increasing mind-share and reaching new audiences. While national papers have struggled to maintain relevancy in an every-more digital environment, total circulation of community newspapers actually increased last year by more than 2 percent, according to a study by Newspapers Canada.
Jan 22, 2016
Learn how the Postmedia cuts went from an announcement about layoffs to a viral social media crisis.
Jan 11, 2016
New cars might be able to park themselves but they have yet to become self-selling. Fortunately for manufactures, newspapers have proven to be valuable partners in this effort and public relations professionals have a lot to learn from that process.