journalism

BuzzFeed and VICE Don’t Need Mainstream Credibility

Last night, the Canadian Federation of Journalists held its first J-Talk panel since the election of Donald Trump at the TMX Broadcast Centre in Toronto. Between exhortations about the state of society, the three panellists, Jennifer Hollett, head of news and government at Twitter Canada, Craig Silverman, editor at BuzzFeed Canada, and Michael Gruzuk, director of news and digital content for VICE Canada (as well as host Simon Houpt, the Globe and Mail’s senior media writer), shared insights into businesses that a decade ago were pilloried as the D word ... disruptive.

Journalists Missing the Story on Influencer Marketing

It’s becoming common practice for brands to pay content creators for tweets, Instagram posts and blog articles, but Cision’s 2016 State of the Media report shows that most journalists aren’t aware of influencer marketing. Or for those that are, it doesn’t seem to be a priority.

Inside The Newsroom [Infographic]

Get your story in the publications that matter by knowing the right people in the newsroom and how to contact […]