influencers

5 Buzzworthy Canadian Food Bloggers

The “foodie” craze has been around for a while, but it’s still as prominent as ever. Whether or not your […]

White Paper: A Guide to Engaging Bloggers

Erica Ehm, Founder and Publisher of YummyMummyClub.ca has plenty of experience working with brands. She started YMC 8 years ago […]

A Road Map for Working with Influencers

As the brains behind one of the Web’s premier resources for independent travelers, I’ve had the opportunity to work with dozens […]

The State of Travel Blogging 2013

Make travel bloggers part of your influencer outreach strategy. According to a survey conducted by travel company FHR, 91 per […]

Finding Influencers in the Canadian Market

By Julie Geller, @juliegeller A flurry of headlines over the past few months about agency exits from Canada is giving […]

Joy McCarthy Shares Her Healthy Influence with Joyous Health [Video]

Learn how Joy McCarthy turned a healthy-living blog into a booming business through earned media. Practicing what she preaches with […]

The Women of Influence [Video]

Highlights from our Social Media Ref event: The Women of Influence Panelists: Charmain Emerson, VP Marketing, French Connection Canada, @FCUKCA Jen […]

Canuck Style! Samsung brings Psy to Canada

By Niki Singh, @nikisingh South Korean pop sensation Psy of “Gangnam Style” fame is coming to Canada. Samsung Canada is […]

The Changing Nature of Influence [Video]

Highlights from our Social Media Ref event: The Changing Nature of Influence. Panelists: Matt Juniper– Senior Account Executive, Praxis PR, @mattjuniper […]

October 25 event: Changing Nature of Influence

The definition of who can be an influencer has changed but not the definition of what an influencer is. They […]

Pros and Cons: Associating an Influencer with a Brand

Panelists at the Social Media Ref measure pros and cons of associating an influencer with a brand. Panelists:- Dre Labre- […]