Gen Y

Generational Targeting: How to Market to Everyone

The International Association of Business Communicators World Conference began yesterday morning in New Orleans with a keynote presentation from thought leader Seth Mattison, founder of research firm FutureSight Labs which has been studying generational differences between the societal rules that influence how professionals act in the work place.

What can Brands do to get More Engagement with Gen Y?

Is being authentic enough for Gen Y? Or do brands need to do more? Our social media ref panelists weigh […]

Engaging Gen Y: Social Media Ref Takeaways

Want to hear some of the highlights of the Gen Y social media ref?  Watch the video below: Panelists: Jodie […]