Event Marketing

Three Ways the C-suite Can Support Corporate Communications

It's important for C-suite executives to be in sync with the rest of their organization, including the corporate communications team. Here are three important ways in which C-level executives can support the efforts of the corporate communications team.

How C2 Turned Real Life Experiences Into Social Media Gold

how do you provide an online audience engagement opportunities with such in-experiences like an adult-sized ball pit? Through multi-channel content distribution and a very large team utilizing the latest social media tactics.

3 Marketing Lessons From The One of A Kind Show 2016

Today, even independent business owners are building out their online sales funnels to grow and engage with prospective, and current, customers. We had a chance to speak with creative entrepreneurs and discuss how digital media is driving their business while at Toronto’s One of A Kind Show March 23 to March 27 at the Toronto’s Enercare Centre.

2016 Canadian Auto Show Supercars Rule Social Media

Millennials are the fastest growing car-buying market and auto-manufactures are trying to piece together marketing methods that work.

How to Stand Out in a Highly Competitive Marketplace

The consumer marketplace today, no matter the industry, is highly saturated. Whether its clothing, soft drinks, coffee, or the latest tech gadget, consumers are inundated with advertisements everywhere they turn making it more challenging than ever for brands to stand out among the noise

#CPRS2015 Day One Recap

PR and communications professionals from across Canada have come together in Montreal for the Canadian Public Relations Society’s annual conference, […]

3 Tips for Developing and Launching Your App

A brand will face many challenges reaching its target audience and creating content marketing that will drive sales. Launching an […]

How to Leverage a Celebrity Endorsement

In a single tweet celebrities can rocket a PR message into the stratosphere. Think back to the 2014 Oscars when […]

Product Launch Lessons: Team Canada Already Deserves Gold

When Canada competes against the Americas’ at this summer’s Pan Am and Parapan AM Games, our 977 athletes will proudly […]