Trudeaumania in 2015: New PM Reaches 1.128 Billion People

In the 1960s and 70s Prime Minister Pierre Trudeau’s words and actions became synonymous with Canadian identity and bringing in such vast quantities of headlines that reporters dubbed it Trudeaumania, a play on Beatlemania sweeping North America at the same time. Fast forward 45 years and the Trudeau craze is back, this time on social media and with the younger man of the family, new Prime Minister Justin Trudeau—Pierre’s son.

Why Endorsements Work and How To Use Them

The best way to persuade someone to do or buy something is to have someone else to do it for you. People trust what other people tell them more than what a brand recommends.

How Digital Media Predicted Election 2015

Using Cision Social Edition we monitored the conversation on Twitter and Instagram around four of the major national parties—Liberal, Conservative, New Democratic Party and the Green Party—as well as their leaders Justin Trudeau, Stephen Harper, Thomas Mulcair and Elizabeth May, respectively. In our measurement between October 15 and October 17, we found that our share of voice for the four national parties aligned within two and five percentage points of the actual result.

Vote! Election is on October 19

Monday is Election Day and after the longest federal election campaign in Canadian history the electorate is already turning out […]

Election At-A-Glance:  Harper Under Fire

For the second week in a row Prime Minister Stephen Harper and the Conservative Party of Canada are the most […]

Election at a glance: Trudeau gains 7,974 followers

With the first Canadian election debate behind her Green Party Leader Elizabeth May's social media mentions have dropped considerably. Meanwhile commentary on the Mike Duffy Senate expenses trial and Nigel Wright's testimony as well as a series of policy announcements have kept Prime Minister Stephen Harper and the Conservative Party on top of mind.