Digital Marketing

How OpenTable Exceeded Expectations with a Multimedia-centric Campaign

OpenTable, an online restaurant reservation company, allows customers to book a table, read reviews from fellow diners and even earn points towards free meals. Seating more than 19 million diners per month across more than 37,000 restaurants, OpenTable was already a clear industry leader when they set their sights on a new audience: travellers to the U.S.A.

Three Ways the C-suite Can Support Corporate Communications

It's important for C-suite executives to be in sync with the rest of their organization, including the corporate communications team. Here are three important ways in which C-level executives can support the efforts of the corporate communications team.

4 Free Tools for Social Image Creation

A great image speaks volumes for the content it promote. After you write your next Tweet, think about the image that goes along with it. Here are free tools you can use to create great images.

3 Multi-Touch Attribution Models for a Data-Driven PR Strategy

Data-driven PR may sound like a foreign language, but it’s not as complicated as we often make it out to […]

3 Sales Metrics PR Should Measure

Public relations can be an extremely effective form of marketing, but you can’t prove it unless you measure your results. […]

4 Videos to Boost Brand Awareness

A study by 3M found that 90 per cent of the information transmitted to the brain is from visual cues. […]

5 Keys to Rewarding Word of Mouth Marketing

In a study performed by American Express Canada of 1,000 consumers, 94 percent of Canadians share their experiences (negative or […]

Why Facebook Isn’t Dead: 5 Ways to Keep Attracting Audiences

You’ve no doubt heard Facebook is losing its appeal for some content marketers because of the drastic changes the social […]