Crisis Management

What Is “Made in Canada” and How Can It Affect Your Communication Strategy?

In early March, Canada’s largest grocery store chain Loblaws pulled French’s Ketchup from its shelves eliciting a social media uproar […]

3 Communications Lessons from the IABC’s Western Conference

If you missed it, here are three lessons to learn from #IABCCANWEST, the IABC's western Canada conference.

Proof Positive Part 3: How to Handle Public Apologies

In the first two installments of our Proof Positive series we looked at the consequences of negative language and preventing […]