crisis communications

4 Keys to Emergency Crisis Communications

Earlier this week we discussed how being honest, open and transparent is the key to success in communications. This becomes even more important when lives are at risk. John Reber, Director of Communications at Air Canada, saw this first-hand when Flight AC624 incident on March 29, 2015 at 11:43 p.m. EST.

5 Things You Don’t Need In A Communication Crisis

In a PR crisis, everything gets turned upside down in a hot second. Are you confident you are ready for your next communication’s crisis? On May 5, Cision sponsored the Conference Board of Canada’s inaugural PR Crisis Forum featuring leading communication professionals like Air Canada’s Director of Communications John Reber speaking about the best tactics for crisis communication.

Defusing Crisis on Social Media with Heidi Sullivan

Lawyers and executives have long feared social media as a PR risk, nothing but a place where anger foments and rage is spawned. In reality, social media is one of the most effective channels for brands to change the channel of rage to positive reviews and cut the cord on anger.

3 Soft Skills PR Pros Need in Crisis Communications

Don't be the link weak in the chain of command during a crisis. Work on these three soft-skills to be the hero in your brand's time of need.

How PR Responds to a Natural Disaster

This summer’s fire in Saskatchewan forced more than 6,000 people from their homes, killed livestock destroyed buildings and pushed smoke across the country as far east as Ottawa. This was a literal firestorm, not a metaphorical social media one but an actual natural disaster. See how the government responded and learn from their example.

3 Lessons From the A-Team in Crisis Communication Planning

At first glance, they appear to be. Hannibal’s plans seem rushed, not planned or thought out. The plans, however, always feature a constant set of characters. They have defined roles and responsibilities. They can be relied upon to carry out their duties, which leads to the first point about crisis communication planning:

PR and Internal Communications: Changing With the Times?

The focus of internal communication function has shifted from pursuing outputs to achieving outcomes – and that is a significant […]

Webinar Recording: The 4 Dimensions of Effective Crisis Management

Are you ready to deal with a PR crisis? Tune in to hear Scott Thomson, National Corporate Practice Leader of Edelman Canada, […]