Jun 8, 2016
Earlier this week we discussed how being honest, open and transparent is the key to success in communications. This becomes even more important when lives are at risk. John Reber, Director of Communications at Air Canada, saw this first-hand when Flight AC624 incident on March 29, 2015 at 11:43 p.m. EST.
May 13, 2016
In a PR crisis, everything gets turned upside down in a hot second. Are you confident you are ready for your next communication’s crisis? On May 5, Cision sponsored the Conference Board of Canada’s inaugural PR Crisis Forum featuring leading communication professionals like Air Canada’s Director of Communications John Reber speaking about the best tactics for crisis communication.
May 6, 2016
Lawyers and executives have long feared social media as a PR risk, nothing but a place where anger foments and rage is spawned. In reality, social media is one of the most effective channels for brands to change the channel of rage to positive reviews and cut the cord on anger.
Feb 3, 2016
Don't be the link weak in the chain of command during a crisis. Work on these three soft-skills to be the hero in your brand's time of need.
Sep 21, 2015
This summer’s fire in Saskatchewan forced more than 6,000 people from their homes, killed livestock destroyed buildings and pushed smoke across the country as far east as Ottawa. This was a literal firestorm, not a metaphorical social media one but an actual natural disaster. See how the government responded and learn from their example.
Jul 21, 2015
At first glance, they appear to be. Hannibal’s plans seem rushed, not planned or thought out. The plans, however, always feature a constant set of characters. They have defined roles and responsibilities. They can be relied upon to carry out their duties, which leads to the first point about crisis communication planning:
Apr 8, 2015
The focus of internal communication function has shifted from pursuing outputs to achieving outcomes – and that is a significant […]
Apr 16, 2014
Are you ready to deal with a PR crisis? Tune in to hear Scott Thomson, National Corporate Practice Leader of Edelman Canada, […]