business planning

How Brands Can Benefit from the Low Oil Price

Right now Canadian’s have bargain-basement buying power on the world’s most prized natural resource: oil. Good thing we’re part of a global economy. When the price of oil slides, as does the Canadian dollar. With a barrel of oil costing less than $30 these days, our dollar is worth around $0.70 to the U.S. dollar. That may look dire, but this is the time you should double down on public relations and marketing efforts – particularly focused on the US.