business advice

How to Build a Modern Agency

Earlier this week we shared insights from Amanda Riva, the CEO of THP, a creative agency that specializes in servicing food and lifestyle brands. In our interview we discussed tips on how to build a successful Instagram and Snapchat channel. We also discussed how she's grown her business since 2012. Riva's agency has grown from three employees to now over 50 and into a 16,000 square foot office space in downtown Toronto. This year the agency is opening an office in the UK.

Are You Doing Enough With Instagram and Snapchat?  

The future is Snapchat...but not quite yet. Snapchat’s user base is young with 45 percent aged 18 to 24 years old. It’s 70 percent female and 65 percent of users contribute content on a daily basis. Close to 9,000 photos are shared on it in a second and six billion videos are viewed on it in a day. With such massive amounts of sharing, the problem lies in whether you can measure success in the platform. There are ways to jerry-rig a metrics solution but that’s not enough for professional client work.