Branded Content

Ads That Engage Past 30-Seconds

By Mira Blumenthal @mirablu and Julie Geller @JulieGeller Tweets, Vines, Snapchats – there’s a lot of emphasis on micro-blogging and bite-sized […]

Balancing different types of Branded Social Content

How do you balance user-generated content, curated content and branded content? Is there a way to push branded content without being too […]