brand

Six Tactics for Uncovering Your Brand’s Story

When it comes to branding, PR and marketing pros have many effective tactics at their disposal. Storytelling is at the […]

Where Can I Find Great Content to Curate?

Finding a balance between original and curated content is attainable, but where can you find this great shareable content? We have a few tips & tricks to help you stay on top of your industry.

The Influencer: Does Audience Size Matter?

By Patrick Thoburn, Co-founder, Matchstick At a recent event held by Cision Canada called “Social Media Ref: The Changing Nature of Influence”, I told […]