Brand Engagement

Which social platforms are right for your brand?

By Jennifer Rideout, Consultant, StrategicAmpsersand, Inc. In my first blog I discussed the fallacy of followers – the focus on the […]

What can Brands do to get More Engagement with Gen Y?

Is being authentic enough for Gen Y? Or do brands need to do more? Our social media ref panelists weigh […]

Engaging Gen Y: Social Media Ref Takeaways

Want to hear some of the highlights of the Gen Y social media ref?  Watch the video below: Panelists: Jodie […]