Big Data

Is Your Brand Using Consumer Data Effectively?

Privacy is an illusion. That is as long as you use a smartphone for much more than taking notes and […]

How to Make Data Relatable, Digestible and Effective

Data, data, everywhere and none of it fit to drink. The stories we tell today can now be backed up by numbers and a slurry of facts, but unless you package that information in an effective and easy-to-digest manner to your audience, it will get lost in a sea of numbers. Enter data journalism.

How Data Wins in PR

Data can be a lot of things. It can be big, it can be consistent and most of all, it […]

The Future of PR Is Measurement

PR has become a metrics-driven business. Gone are the days where we rely only on AVEs and impressions. Now we […]