Amazon

Is Your Brand Using Consumer Data Effectively?

Privacy is an illusion. That is as long as you use a smartphone for much more than taking notes and […]

Amazon’s Review Engine is Evil and Ingenious

­­If Amazon ruled the world it would be an orderly and peaceful place. It would also have star ratings on […]

How Content Marketing Doubled Amazon’s Share Price

Amazon has long been a financial conundrum. Writers like Farhad Manjoo of the New York Times have written extensively about how the brand operates like a charitable project, funded by the stock exchange, letting the world buy cheap stuff. In fact, the company has rarely made year-end net profits, instead opting to reinvested revenues in new and often profitable ventures like its enterprise cloud services and hosting company, Amazon Web Services (AWS).