Amazon

Sep 19, 2016

Is Your Brand Using Consumer Data Effectively?

Privacy is an illusion. That is as long as you use a smartphone for much more than taking notes and […]
Feb 5, 2016

Amazon’s Review Engine is Evil and Ingenious

­­If Amazon ruled the world it would be an orderly and peaceful place. It would also have star ratings on […]
Dec 7, 2015

How Content Marketing Doubled Amazon’s Share Price

Amazon has long been a financial conundrum. Writers like Farhad Manjoo of the New York Times have written extensively about how the brand operates like a charitable project, funded by the stock exchange, letting the world buy cheap stuff. In fact, the company has rarely made year-end net profits, instead opting to reinvested revenues in new and often profitable ventures like its enterprise cloud services and hosting company, Amazon Web Services (AWS).

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