Utilize social media analytics to drive business decisions, influence strategy and optimize marketing investments that lead to meaningful brand success.
SENTIMENT ANALYSIS
Sentiment Analysis
Explore how people feel about your brand and campaigns throughout your networks. Identify brand advocates and respond to feedback.
- View sentiment, mentions and respond to your audience quickly.
- Analyze the sentiment breakdown and evaluate trends across social profiles.
- Integrate Cision’s patented API into other enterprise applications.
SOCIAL REPORTING
Social Reporting
From presentation-ready reports to regularly scheduled reports, Cision has a plethora of robust reporting options.
- Access detailed reporting including conversion analytics, impressions, share of voice and customer engagement.
- Know your social profile performance.
- Keep your team informed via automated daily, weekly or monthly reports
COMPETITIVE ANALYSIS
Competitive Analysis
Gain an edge by monitoring competitive brand performance across the social web.
- Real-time monitoring reveals further insights about how your brand is perceived.
- Position yourself for success by monitoring competitive brand performance across key networks.
- Determine when and how to react to – or interact with – conversations influencing public perception.
Cision’s powerful monitoring feature allows us to tap into real-time conversations about our product and services.
-
Paul Sebastian,
CMO