It’s Time for CMOs to Embrace PR & Comms
As an exec you want to be confident your investments are generating tangible returns. But for years comms professionals have struggled to measure the business impact of their campaigns with the same accuracy as their colleagues in paid and owned media. That is, until now.
Our white paper reveals how new technology is revolutionizing the comms industry. It looks at the scale of this opportunity for your business. And it outlines why it’s time for CMOs to finally embrace PR and comms.