Want journalists to read and write about your stories? In today’s constantly evolving news cycle multimedia is the key ingredient to achieving valuable earned media.
Rather than frantically scanning paragraphs of information for subject matter, editors and reporters can easily watch or listen to the news. Your stories need to stand out from the crowd, and be accessible and compelling. Multimedia content strategically positions your content to attract and hold the media’s attention.
Carefully weave graphics and video content into your pitch process, and take advantage of distribution platforms that give you the best possible chance of reaching target influencers and trendsetters.
Our latest white paper outlines the best methods for leveraging multimedia content as part of your communications strategy, and highlights 6 real world examples of actual PR campaigns well-known brands used to increase their market share.