If PR pros want to regain their budgets and elevate the profession once more, they need to adopt a systematic approach to measurement and demonstrate their contribution to achieving business goals. Modern PR pros know they are bringing value to the business — however, proving that value has been a challenge, at least until now.
Download our True Measurement: An Earned Media Management Strategy whitepaper to learn more about:
- How to identify the current problem with earned media measurement
- A new approach: all about true measurement
- The measurement framework CMOs expect from comms teams
- How to achieve True Measurement