Making a business case for a media database is not simply a matter of asking for money from your boss; it’s about laying out a clear vision and a strategy for corporate communications that’ll accelerate your company’s ability to achieve its objectives.
Leverage these key steps in building your business case to get executive buy-in:
- Know your internal audience
- Define ROI
- Develop case studies
- Have a plan to overcome objections
Download our guide to help you close the most important sales pitch you’ll ever make; pitching to your boss.