As Co-Anchor of Global News Toronto, Farah Nasser likes to focus on what stories matter most to Torontonians. We asked Farah about her favourite stories, a typical day in the newsroom and what tips she has for PR professionals.
Follow her @FarahNasser.
What is it like to be an anchor for Global News in Toronto?
Less than a year in and I am thrilled to be part of the Global News family. We share a passion for this city. I look forward to spending every evening bringing stories that impact our community with the goal of making Toronto an even better place to live. I’m very grateful for the opportunity to expand the definition of news. It is very exciting to be part of an organization with a track record of exceptional journalism and a strong commitment to community and public service.
How do you decide what to cover?
Every morning we look at what stories matter to Torontonians. Is someone being treated unfairly? Are our politicians playing games or wasting our money? What should Torontonians know that will impact their home, their family, their drive to work?
Then there are those stories that highlight ‘Toronto, the good’ where you see beautiful snippets of humanity and kindness across the city that change people’s lives.
How does social media factor into your work?
Social media is a huge tool in our jobs. It helps us find stories, connect with stakeholders and really see what people in the city care about.
What does a typical day look like for you?
I’ll wake up and read the papers, check Facebook and Twitter. We have a 9:30am editorial meeting where the day is laid out. After that, I’ll do some digging on the day’s top stories or go out in the field to cover one. At 1:30pm, we have our afternoon meeting. After that, I start getting ready for the show.
What’s your number one tip for PR people?
Know the show you are pitching. Many times, I get a pitch that would never go in a news cast. Also, we work in television so the story must be visual or it can’t be done.
What was your favourite story to work on?
The first thing that comes to mind is the G20 protest in Toronto. As a journalist, your job is to ask tough questions and to find out the answers that people sitting at home want to know. During the protests, our persistence and tenacity shed light on questionable decision making on the part of law enforcement officials that eventually led to inquiries into police conduct and policy change.
What’s the story you’d most like to cover?
I’ve covered local news for many years but I would love to report on international stories particularly in the Middle East.
First website you load in the morning?
First Twitter, then globalnews.ca
Coffee or beer or green juice?
Green Juice, then coffee!