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Anja Karadeglija closely follows the ever-evolving Canadian telecom and media industry as editor at The Wire Report.

Follow her on Twitter @AnjaKaradeglija.


What is the most interesting part of your work?

Becoming more knowledgeable about the field we cover, which is Canadian telecom and media. The more I learn about topics like wireless networks, copyright, and new technologies, the more interesting it becomes – even when it means digging through hundreds of pages of regulatory filings.

Going along with that, following these fundamental shifts in the way we communicate and entertain ourselves has been fascinating. When I first started at The Wire Report, Netflix had just begun making its own shows, and I’ve been able to report on the way streaming services are transforming the TV ecosystem step-by-step and in detail. Also, I can report on issues like net neutrality and privacy, which have become more significant as we continue spending more and more of our time online.

Now I’m watching emerging mediums and technologies, like virtual reality, artificial intelligence, and the Internet of Things, and I’ve very interested in where they go and how they shake up Canadian telecom and media once they hit the mainstream.


How is social media useful to you?

Twitter is invaluable when it comes to staying on top of new developments and following discussions about the issues we’re reporting on.


What does a typical day look like for you? 

It varies, which I love. The great thing about my job is that while I’m the editor, I also get to cover a lot of stories. So, while one day might be focused only on things like finding story ideas and new areas of coverage, assigning stories and copy editing, on another I might be writing a feature story or reporting on breaking news. That could mean I’m in Federal Court covering a piracy case, at a Parliamentary committee following a study or at a telecom company presser where they’re announcing a new service.


What’s your opinion on the current media funding crisis?   

I’m extremely lucky in that I work for an outlet that isn’t as affected by some of the challenges Canadian media are facing. We’re a niche publication and we write for a specific audience that is willing to pay a subscription fee for specialized coverage. We don’t have to worry about competing for ads.

Of course, the same model doesn’t necessarily work for a local news station or newspaper, or an outlet that isn’t so business-reporting focused, for example. Issues like outlets competing for advertising with global giants like Facebook are something we’ve been covering more and more at The Wire Report. There’s an increasing amount of attention on this, but where it will go, I honestly don’t know.


What advice do you have for PR people?  

Know and understand the outlet you’re pitching to! Don’t pitch me things outside of our area of coverage.


About Nadine Tousignant

Nadine Touisgnant is Senior Manager, Media and Audience Relations at Cision. She is based in Montreal, Quebec.

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