Learn how Joy McCarthy turned a healthy-living blog into a booming business through earned media. Practicing what she preaches with a wealth of food and nutrition knowledge, Joy reveals her secret to building a business the organic way with social medial. Joy tells host Terry Foster why she needs to “believe in a product“ and what will really get her attention when sending her samples.

Watch The Influencers, with Joy McCarthy now.

Filmed at Tori’s Bakeshop. 

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