A recent Technorati Media report explains: “For everything the media spends across social platforms, the most desired influencers aren’t even being reached.” See how you can leverage the power of influence and discover some of the hottest bloggers and online personalities in your industry.

This presentation covers:

  • The Pay to Play Model and how brands are participating
  • Traditional advertising vs. Influencer Outreach
  • Consumer purchase behaviour

See supporting stats and examples of how you can use this strategy for your next PR campaign.

About Mira Blumenthal

Mira is a Marketing Associate at Cision Canada where she creates, curates and collects content. Mira is a self-proclaimed literature, art history, and social media nerd who loves coffee, oxford commas, beautiful design, and all things floral.

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