Panelists at the Social Media Ref measure pros and cons of associating an influencer with a brand.


Dre Labre- Partner, Creative Director Rethink Canada, @drelabre

Lauren O’ Neil- Associate Producer, Community and Social Media  at CBC, @laurenonizzle

Laurie Dillon Schalk- Planning Director, Digital at DraftFCB, @ldillonschalk

Sidneyeve Matrix- Associate Professor, Media at Queen’s University, @sidneyeve



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Cision’s award-winning dashboard helps communicators and PR pros target their pitches to the right influencers, connect with audiences, monitor coverage and measure campaign results.

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