Take it from Erica Ehm, brands need to pay-to-play. Watch the next 3 episodes of The Influencers and hear Erica explain how to get your pitch on her radar, why brands get what they pay for, and how Facebook became her best friend.

Episodes in Part 2 include:

        • The Elevator Pitch
        • Brands, Bloggers and Being Social
        • WOM: Word of Mom

About MXGroup Admin

Cision’s award-winning dashboard helps communicators and PR pros target their pitches to the right influencers, connect with audiences, monitor coverage and measure campaign results.

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This post originally appeared on the Reaching Out, the Broad Reach Communications blog on June 10, 2014. As an industry, public...