Target and Poppytalk
Target Canada recently teamed up with Vancouver bloggers and husband and wife team Jan and Earl of Poppytalk to create a line of outdoor décor for summer entertaining and “glamping”.
Poppytalk has over 8.2 million followers on Pinterest, 35K+ followers on Twitter. According to our media and influencer suite, Jan has a Social Pull score of 101x and targets 88% female, between the large age range of 26-45 and in the income bracket of under 50K. Looking at our data, Target selected a perfect match to help them launch this limited-edition affordable housewares collection.
Skinny Cow Canada and Apex PR
Skinny Cow Canada and Apex PR put together a team of brand ambassadors to help launch their Heavenly Crisp wafer bars and Dreamy Clusters chocolates in Canada.
By bringing together familiar faces like Lainey Gossip, Jessica Mulroney and Jen McNeely of She Does the City, Skinny Cow was able to promote their new products to Canadian women while chatting about celebs to “get the Skinny”.
Le Chateau and Turkish Airlines
Le Chateau and Turkish Airlines came together for the #4DaysinDubai campaign to celebrate the opening of Le Chateau in Dubai Mall – the largest mall in the world. Style influencers including the online editor for Fashion Magazine, Paige Dzenis, Fashion Host of Breakfast Television, Christina Cravero, and Marissa Anwar from ChicDarling shared their experience on Instagram and Twitter.
Roots Canada #sweatstyle
To celebrate their 41st birthday, Roots Canada worked with Canadian fashion and lifestyle influencers on their #sweatstyle campaign. Well known Canadians like Erica Ehm from YummyMummyClub, Julio Reyes of Fashion Nights, and Nicole Wilson of DaintyGirl showed off their fave Roots looks on Instagram.
Kit and Ace and Yulu PR
The founder of Lululemon’s wife and son have launched a new clothing line in BC – Kit and Ace. To roll-out this new brand, Yulu PR identified key influencers and flew them to Vancouver for a weekend. The launch event was catered by local food suppliers, restaurants, and breweries to emphasize the hyper local vibe of Kit and Ace.