Gain insight into actual consumer and influencer audiences of your Earned Media coverage.

Through our Cision ID tracking technology and MadTech™ integrations, Cision provides the most comprehensive PR attribution in the communications industry.

REACH

Reach

Stop relying on potential reach and viewership. With Cision Impact, you can confirm audience size across the web for an earned media search. See the number of total views and unique visitors for your brand, campaign or industry.

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TOP SITES

Top Sites

Understand top influencer sites where audiences access content for a specific topic or product. Strategize outreach to these audiences based on their browsing preferences.

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PERSONAS

Personas

Explore entire audiences of earned media and understand the makeup of those who saw to your coverage. Access demographics, firmographics, household data, purchase intent, and more.

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CONVERSIONS

Conversions

Track whether those who view earned media end up on your company’s website, whether it’s the next day or even months later. Prove the value of your communications and quantify your company’s ROI.

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