The definition of who can be an influencer has changed but not the definition of what an influencer is. They are domain experts with authority, reputation and high social currency – they have a large and captive audience. Influencers have permission to bring brands and concepts to the mainstream.

In this fourth Social Media Ref panel, we’ll discuss how influencers fit into the marketing mix and how they can make a difference to brands.

Come out for a drink and be a part of our live panel discussion with:

  • Matt Juniper– Senior Account Executive, Praxis PR, @mattjuniper
  • Patrick Thoburn– Co-Founder, Matchstick, @patrickthoburn
  • Ron Nurwisah– Community Manager, The Huffington Post Canada, @boyreporter
  • Eric Alper, Director of Media Relations, eOne Music Canada, @thatericalper

Visit our meetup group and the event posting for full details.




About Cision

Cision’s award-winning dashboard helps communicators and PR pros target their pitches to the right influencers, connect with audiences, monitor coverage and measure campaign results.

Read previous post:
Navigating Cision’s Influencer Lists

By James Breen, @jameswbreen Identifying key influencers in the media can be difficult. Contacts can often change positions and you...