SEO for content is all about discovery.

It’s no longer about competing in just your industry or niche. You have to find a way to stand out in a marketplace overflowing with news.

Google has made a lot of changes, especially in the last year. Getting your content to appear on page one of search results is a more complex job than ever before.

But with strong writing and a great optimization plan, your content can gain the authority it needs to be discovered by the right audiences.

Not seeing the results you want? Here are 12 dos and don’ts to add to your content checklist.

SEO-Infographic Updated.jpg

About The Authors

Authors Anna Jasinski, Raquela Chiado, Laura Brown, and Stephanie Frey are experts on SEO for content at PR Newswire. They train internal staff and external organizations on best practices for increasing visibility of online content.  

About Cision Canada

Global Earned Media management software company. Turning PR pros into modern communicators with our insights.

Read previous post:
Your Earned Media Measurement Strategy Checklist
What’s On Your Earned Media Measurement Strategy Checklist?

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned...